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104年「文采飛揚」訓後成果徵文比賽投稿專區(活動已結束) → 【指定主題區】英文寫作(English Writing)(英文類作品)【不限英語課程參訓學員】

About The Course Of Public Relations And News Writing, Before And After It 2015-06-01 22:04:25
In February last year, I still remember that…
Because of the personnel director’s recommendation, I attended a course offered by the Civil Service Development Institute of Tainan City Government. It’s called "Public Relations and News Writing." Prior to this, for this courses I didn’t have much more understanding and contacts in related fields. As in fact was responsible for business-related knowledge need not be used, at the beginning I actually holded the attitude of being not in my business to this course, to say anyway after class as usual on their home birds scattered, it should not be too profound learning experience, for the possibility of the application should work is minimal, so thinking mind me, after completion of this course on , something magic happened...

The center hired two lecturers really be described as amazing, a full day program is divided into two parts, firstly the morning course was "public relations", the field of public relations for professional research Chang Jung Christian University Mass Communication department of full-time lecturer Zhang, Ying-Shao teacher, Zhang to its own share of public relations rich professional practice and academic experience PR industry and academic fields with our concept, Zhang believes understanding the media, good interaction with the most sufficient representative described the public sector and the media response interactive, online marketing and public policy crisis news events, indicating power of the media is important for municipal marketing, "Evergreen Radio" first course work and school to school teaching students practice for the lead, into the study topic and description media characteristics, features, and media types, the news show, explain three aspects of interactive media, so that we can know "media", the course also introduce some people to our eyes bright, happy face, or other new generation web language. Zhang also illustrates a penetrating effect Ringback phone that you can use as a policy tool for marketing or information delivery, but also for everyone cited examples illustrate the concept of news meaning, features and news value, etc., emphasis in marketing in public Looking issue or point of view can be reported as a news element to marketing. The last presentation of news events and crisis management should pay attention to items, including not losing the right to speak, not a statement about the Weakening or publicity, to avoid problems occur gradually rendered, not argue with the media and so on, have the courage to face the news event to deal with the news of crisis. Zhang half-day to complete a course in the morning had people feel benefit.
After eating lunch and taking a nap, later still slightly under the hazy state of drowsiness, followed by playing the "journalism" of course, is a senior lecturer of the Liberty Times reporter Hong, Ruei-Chin reporters, school approach is a must, flood reporters opened his mouth to make my sleepy ran the light, hearty tone, humorous lectures, so I still left a deep impression, courses in Hong reporter shared a wealth of personal experience to run the news and writing with us , and many examples of faith, we are quite practical professor of journalism skills. Reporter Hong told us her most famous catch phrase "The most attractive is the most rational, the shortest is the most beautiful." She used the phrase as a journalism course at the spindle sharing essentials and we should pay attention , including: the basic elements of the press release should have the finishing touch effect, three clear points: the clear time and place , clear titles, clear names; news writing topics to be mastered, express the content must be clear diction modified and used to figure the proper adjective, words not too much, you want to grab the best forum let the reader easy to receive messages in a short time; to be master document paragraph shall be divided into weight is not important EDITORIAL, he is the reader will want to know what, that's the whole point; press release writing skills and subject matter, can with a story to share, message advocacy, policy statements, performance aired, disputes and other types as a theme, be familiar with the media ecology, unsolicited photographs, data and charts is the better; headlines essence is how to create interesting characters, how to being at home in writing headlines, how to catch readers’ eyes. Learning the essence of Hong reporters after the course, everyone could be a writing master!
Through exciting lectures two teachers, let us learn how to reliably through public relations and news writing skills and a positive image of the organ messaging to the media, effective control of the media-oriented, in order to enhance organ image. In the completion of this course, I learned that even though we do not have direct access to the media reporters, contacts, public officials and the public interaction is actually part of public relations, strengthen communication and coordination with the public force and execution is very important, in Faced people have concerns or objections, we should also take the initiative to correct the regulations and policies to be outside instructions, public authorities do not allow people to have doubts and distrust, this way is to maintain good interaction with is the best policy, it is conducive to promoting the development of municipal.